Jasmeet first began photographing Taylor Swift in 2015, where she captured the 1989 World Tour, and subsequently photographed the Reputation Stadium Tour in 2018, and the Eras Tour in 2023. 

 

For Taylor Swift’s blockbuster Eras Tour, now the highest grossing tour of all time, Jasmeet photographed the tour in addition to showcasing her decade’s worth of Swift photos in special exhibitions across North America in Miami, Toronto, and Vancouver.

 

The exhibitions were a monumental success that attracted tens of thousands of visitors, with Jasmeet being featured in the New York Times, New York Magazine, NBC Nightly News, The Today Show, CTV National News, CBC Radio and TV, The Toronto Star, The Globe and Mail, The Vancouver Sun, and Yahoo News. 

 

For her exhibitions in her hometown of Toronto, Jasmeet’s work was displayed at the top of the national landmark CN Tower, in addition to a storefront showcase at Canada’s largest mall, the CF Toronto Eaton Centre. 

 

With the end of the Eras Tour, Jasmeet’s work and story culminated in a feature in the NBC documentary ’The Swift Effect’, now streaming on Peacock.