Jasmeet Sidhu is a director and creative executive working at the cross-section of tech, media, and entertainment — shaping and leading ambitious, culturally impactful work across the globe. 

 

As one of the earliest creative leads at MasterClass — the cultural juggernaut that redefined online education through cinematic, celebrity-led classes — she helped built nearly two-thirds of the catalogue, including directing and interviewing icons like Anna Wintour, Lewis Hamilton, and Hillary Clinton.

 

Jasmeet is also a sought-after photographer in music, capturing defining moments with artists such as Taylor Swift, Adele, Ed Sheeran, and Olivia Rodrigo. Her work on Swift’s Eras Tour, Reputation Tour, and 1989 Tour was featured in several special exhibitions across North America and spotlighted in the NBC/Peacock documentary The Swift Effect.

 

In addition to directing work for Disney, ABC, and Hulu, Jasmeet now collaborates with tech startups and venture studios as a Creative-in-Residence and fractional Head of Content — helping define brand, product, and content at critical early stages.

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Jasmeet and her work have been featured in the New York Times, The Washington Post, The Today Show, NBC Nightly News, New York Magazine, Forbes, MSNBC, The New Yorker, CBC Radio and TV, The Toronto Star, and more.